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Localization
June 5, 2019
In a global society where consumers can conduct business with companies halfway around the world in seconds, it’s common to forget that individual markets still matter. […]
May 8, 2019
Direct translations aren’t as logical as they seem, especially when it comes to your marketing. The Chevrolet Nova didn’t appeal to Hispanic markets because “No va” […]
March 6, 2019
The old idiom “When in Rome, do as the Romans do” doesn’t just apply to Italy – it’s imperative when expanding your business in Sweden, too! […]
September 15, 2017
HERE’S WHY CREATING A SWEDISH VERSION OF YOUR WEBSITE IS A NO BRAINER https://www.gov.uk/government/publications/exporting-to-sweden/doing-business-in-sweden-sweden-trade-and-export-guide https://www.theguardian.com/small-business-network/2013/jan/15/guide-exporting-scandinavia https://geert-hofstede.com/sweden.html A Sensible Starting Point Sweden is a Scandinavian country boasting […]