There are small and mid-sized companies think that the need for translation and localization of their business communication is something that only big companies can afford or need to do. My question is; can you afford not to use translation and localization in today’s global markets? During my conference in Sweden I found out about an initiative from the European Commission called “Languages mean business” that I would like to share with you.
Many companies still lose a lot of business due to linguistic and cultural obstacles. A European study shows that small to mid-sized companies who apply a linguistic strategy can increase their sales with up to 25%.
The goal of the initiative is to increase small and mid-sized companies’ use of foreign languages and show them how this can increase their possibilities for increased revenue and trade across country borders. A successful language strategy can start with small steps and the initiative gives tips on how to turn foreign languages into success, such as adapting the website to different languages and cultures, recruiting native speakers and professional translators and many more. It is a valuable resource for all companies doing business or wanting to do business internationally.
More information, results from surveys, stories from successful companies can be found at http://ec.europa.eu/languages/languages-mean-business.