This is my last installment of answers from my webinar Create a Website for your Freelance Translation Business, which is now available on demand.
1. Samples and confidentiality
You can include sample translations on your web pages, just make sure that you remove any confidential information, or information that can identify a company. Pick a neutral excerpt from a translation.
Someone also asked where to get sample texts to translate so that you do not have to use texts that you have translated and that belong to a client. I recommend looking at the New York Times editorials for general text excerpts, or public websites that provide information to the public on specific subjects, for example cancer prevention etc.
2. Social Media – a must or just a fad?
Social Media is beneficial, but not a must. You use social media to spread the word about your services and establishing your expertise, but pick only the social media that you like and feel you have time for. I use LinkedIn, Facebook and Twitter, but try to not spend more than 15 minutes a day on them.
3. Title tag – more details
The title tag is the blue area on top of a web page that describes the page. Use this one to have a good description of your website. Google loves title tags and it increases your Search Engine Optimization (SEO). The title tag for my website says: Swedish Translator – Professional Website Translation Services for English-Swedish. Here is a link to the HTML-code for the title tag, plus a description: http://www.w3schools.com/TAGS/tag_title.asp
4. Contact forms on web pages and how to know when someone has filled out the form
Many of the web hosting sites I have mentioned in earlier posts and in the webinar have plug ins so that you can add a contact form to your website. Anyone can fill in the contact form to ask for more info or such. The plug in is usually set up so that you will receive the filled out contact form as an email in your inbox.
5. Where to find pictures
You can get photos, illustrations and videos for your website at: http://www.istockphoto.com, but my favorite is when people take their own pictures.
I hope this has been useful. Feel free to contact me if you have any other questions on websites for freelance translators, and any tips are of course welcome. Just comment on this post. Have a great weekend!