News
November 7, 2018
great transcreator

How to Spot a Great Transcreator

KFC put a lot of time and effort into making sure that their Chinese launch went off without a hitch. This meant spending countless hours on […]
October 3, 2018
new google translate

The Shallow End: A Deep Dive Into the New Google Translate

Google Translate and other machine translators have made a lot of progress since the Cold War. An internet browser can do in seconds what it once […]
September 5, 2018
technologies impacting translation

5 Technologies Impacting Translation in 2018

Video killed the radio star. The car spelled the end of the horse-and-buggy. A lot of translators are starting to feel less like valued-professionals and more […]
August 3, 2018
translation and transcreation

Five Things That Differentiate Translation and Transcreation

Transcreation means taking a message written in one language and modifying it to better resonate with speakers of a different one. While this sounds a lot […]