This is a guest post by Emma Collins.

In order to scale your business, you have to expand the way you’re reaching out to your audience. Aside from the local market, there is a vast opportunity that awaits in the international scene. Hence, you have to keep in mind that English is not the only language that businesses use. This where the importance of digital marketing content translation comes in.

Translating your online content enables businesses to connect not only with foreign partners but also to prospective overseas consumers. It is an effective strategy to grow your brand and expand your digital content. With that, here are the top reasons why it’s a good idea to translate your digital marketing content:

Localizing Content Boosts Brand Trust

Localizing your digital marketing content is an effective way to engage more customers. It makes your brand sound more genuine and authentic, which ultimately improves brand trust. A vital first step for this strategy is by translating your website to your mainstream customers. By doing so, you’re also allowing them to become more familiarized with your product or service. It boosts user experience by letting them have a smooth transaction with an informed purchase as well.

Here are some tips to consider when localizing your website content:

• Tailor the website translation to the standard data, time, and currency format of a specific language.
• Localize constant information for regional support teams.
• Translate any legal requirements as well as payments and shipping policies.
• Make the translation region-neutral and easy to understand.
• Recognize local celebrations and holidays.
• Put up locally-exclusive marketing campaigns and promotions.

Paying close attention to these tiny details can help widen your engagement metrics. Aside from your web content, you can also expand your translation on other forms of digital content. This includes video content, eBooks, articles, social media posts, customer support, etc.

Digital Translation as a Search Engine Optimization (SEO) Strategy

Translating your digital marketing content is also an excellent avenue for search engine optimization (SEO). By ranking up in the search engine results pages (SERP), you can get more organic traffic. One surefire way of doing this is by incorporating keywords in different languages that rank high in SERP. By doing so, your website can rank high across other countries and languages, which, in turn, can boost your marketing strategy.

It Increases Your Conversion Rate

By translating your website content, you can convert more traffic into customers. In a nutshell, the more people can access your content, the higher the potential of converting more prospective customers. This is because some studies have shown that consumers are more likely to purchase a product containing information in their language. Some consumers also put more weight in language accessibility than the price of the product.

Translating your digital marketing content can help you reach your highest potential in the global market. The best way to do this is with the help of global language service providers (LSP). This method will ensure that you’re tailoring your content with your target audience and not just merely translating it.

Emma Collins is Translingua’s creative thinking content creator who specializes in blogging and copywriting.