{"id":2488,"date":"2016-08-10T07:32:11","date_gmt":"2016-08-10T15:32:11","guid":{"rendered":"https:\/\/swedishtranslationservices.com\/?p=2488"},"modified":"2023-11-13T13:00:59","modified_gmt":"2023-11-13T13:00:59","slug":"top-4-common-business-translation-errors","status":"publish","type":"post","link":"https:\/\/swedishtranslationservices.com\/top-4-common-business-translation-errors\/","title":{"rendered":"Top 4 Common Business Translation Errors"},"content":{"rendered":"<p>Translation is a minefield at the best of times but whereas telling your Spanish penpal you enjoy ‘long walks along the massacre’ can be a tad embarassing, it is nothing compared to the lasting damage to finances and reputation that a business mistranslation can incur. From awkward social faux-pas to accidentally sinking huge deals, even the smallest translation errors have cost businesses money, clients and respect on a massive scale. Below are some of the biggest and most <a href=\"https:\/\/swedishtranslationservices.com\/common-translation-pitfalls\/\" target=\"_blank\" rel=\"noopener noreferrer\">common ‘oopsies’ in the\u00a0translation industry:<\/a><\/p>\n<h3><span style=\"text-decoration: underline;\">Cultural Nuances<\/span><\/h3>\n<p>Cultural views are key. In many languages, even something as basic as sentence structure and types of\u00a0words changes depending on who you’re talking to. This isn’t just politeness \u2013 it’s almost a whole new\u00a0language.<\/p>\n<p>This has caused havoc with many novice Japanese speakers who, upon hearing many names ending in\u00a0‘-san’, then add it to their own name \u2013 which is very taboo in Japanese culture. Referring to yourself as\u00a0‘Mike-san’ or ‘Lucy-san’ is effectively saying ‘I am incredibly important’ and we all know what we think\u00a0of THAT guy in the office.<\/p>\n<p>There are also literally dozens of honourifics other than -san which convey varying levels of respect.\u00a0Even not using one is a bold statement, essentially saying that you and your conversational partner are\u00a0such close friends that you’re beyond that. Within business, it is not uncommon for each individual\u00a0level of management to have its own honorific (such as ‘bucho’, meaning ‘boss\/head of a section’ ).<\/p>\n<p><strong>Using the wrong one is a very embarrassing and insulting mistake.<\/strong><\/p>\n<p>Understanding politeness and cultural norms is important with any culture, but especially so in East\u00a0Asia. Always make sure your translator understands the people behind the language or you’ll end up\u00a0looking like the ‘bucho’ of all idiots.<\/p>\n<h3><span style=\"text-decoration: underline;\">Direct Questions<\/span><\/h3>\n<p>Asking questions in a foreign language is always a tricky business, especially in advertising. The\u00a0California Milk Processor Board should have had this in mind when they launched their ‘Got Milk?’\u00a0campaign in Spanish towards the Hispanic market \u2013 instead of asking them if they ‘Got Milk?’ it instead\u00a0accused them of lactating, effectively alienating a $1.3 trillion market.<\/p>\n<p>Let’s see them milk some profits out of that one.<\/p>\n<h3><span style=\"text-decoration: underline;\"><a href=\"http:\/\/swedishtranslationservices.com\/wp-content\/uploads\/2016\/07\/Top-4-Common-Business-Translation-Errors-02.png\" rel=\"attachment wp-att-2491\"><img decoding=\"async\" class=\"alignright size-full wp-image-2491\" src=\"http:\/\/swedishtranslationservices.com\/wp-content\/uploads\/2016\/07\/Top-4-Common-Business-Translation-Errors-02.png\" alt=\"Top 4 Common Business Translation Errors 02\" width=\"172\" height=\"252\" \/><\/a>Homophones and Homographs<\/span><\/h3>\n<p>Sometimes a single letter can make all the difference. Imagine the horror of\u00a0discovering your hot date with Briar turned out to be a hot date with Brian.\u00a0Likewise, there is a world of difference between ‘braking the car’ and\u00a0‘breaking the car’.<\/p>\n<p>This was a tough lesson for Schwepps when they attempted a <a href=\"https:\/\/swedishtranslationservices.com\/examples-wrong-translation-marketing-materials\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing\u00a0campaign in Italy<\/a>, with a mistranslation of ‘Schwepps Tonic Water’ appearing\u00a0as ‘Schwepps Toilet Water’ on advertisements.<\/p>\n<p>Delicious!<\/p>\n<h3><span style=\"text-decoration: underline;\">Literal Translation<\/span><\/h3>\n<p>This is pretty much the single biggest culprit for translation errors of all sizes. It is the number one golden rule for translators across the globe and the one most amateurs fall prey to \u2013 do not translate literally.<\/p>\n<p>Imagine this \u2013 you’re about to go on stage for the performance of your life. Your father is with you\u00a0backstage and he grabs you by the shoulder, leans in and says ‘Break a leg, kid!’. In English it’s an\u00a0(admittedly odd) positive saying of support. Now, imagine you translated this literally into another\u00a0language. Instead, your father leans in close and says ‘I hope you get injured, you tiny child!’.<\/p>\n<h3>Harsh!<\/h3>\n<p>Most commonly, these translation errors occur in direct <a href=\"http:\/\/www.kwintessential.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">translation<\/a> for signage. It is not uncommon to see the sign ‘Do\u00a0not touch yourself’ in small stores and stalls across China. This is not due to a sharp rise in perverts but\u00a0is, in fact, a direct translation from the Chinese meaning ‘Please do not touch the items yourself’.<\/p>\n<p>Online automatic translators are the single biggest culprits of this. Avoid at all costs! Pepsi famously\u00a0learned this the hard way when they launched a massive ad campaign in China, with their literally\u00a0translated tagline ‘Come alive with Pepsi’ coming out the other side as ‘Pepsi will bring your ancestors\u00a0back to life’.<\/p>\n<p>All of these translation errors are easy to make, but difficult to fix. The most important thing you can do is leave it to the professionals. As HSBC will tell you of their $10 million fix-up of a botched translation in an ad campaign \u2013 cheap translators are very, very expensive. Translate in haste, repent in leisure.<\/p>\n<p>Get yourself a real translation agency. It’ll save you selling toilet water and hurling lactation-related\u00a0accusations at your customer base. In the world of translation \u2013 quality is key.<\/p>\n<p><strong>Author Bio<\/strong><\/p>\n<p><em>Mike Parsons enjoys travelling and working with many different cultures. He currently works for\u00a0<a href=\"http:\/\/www.kwintessential.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kwintessential.co.uk<\/a>, a company that cover a wide range of <a href=\"http:\/\/www.kwintessential.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">translation services in the UK.<\/a><\/em><\/p>\n<h3><strong>Check also:<\/strong><\/h3>\n<div>\n<ul>\n<li><a href=\"https:\/\/swedishtranslationservices.com\/common-translation-pitfalls\/\" target=\"_blank\" rel=\"noopener\">14 Common Translation Pitfalls<\/a><\/li>\n<li><a href=\"https:\/\/swedishtranslationservices.com\/nine-things-launching-translation-project\/\" target=\"_blank\" rel=\"noopener\">9 Things to Do Before Launching a Translation Project<\/a><\/li>\n<li><a href=\"https:\/\/swedishtranslationservices.com\/localisation-business\/\" target=\"_blank\" rel=\"noopener\">What Is Localization and How It Can Help Your Business?<\/a><\/li>\n<li><a href=\"https:\/\/swedishtranslationservices.com\/favorite-client-lsps\/\" target=\"_blank\" rel=\"noopener\">To My Favorite Client Among LSP\u2019s<\/a><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Translation is a minefield at the best of times but whereas telling your Spanish penpal you enjoy ‘long walks along the massacre’ can be a tad embarassing, it is nothing compared to the lasting damage to finances and reputation that a business mistranslation can incur. From awkward social faux-pas to accidentally sinking huge deals, even […]<\/p>\n","protected":false},"author":2,"featured_media":2490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[124],"tags":[111,102,260,105,95,96,98,110],"class_list":["post-2488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-translation-2","tag-freelance-translation","tag-freelance-translator","tag-freelancing-2","tag-localization","tag-professional-translator","tag-proofreading","tag-translation","tag-translation-quality"],"yoast_head":"<title>Top 4 Common Business Translation Errors<\/title>\n<meta name=\"description\" content=\"Social faux-pas to accidentally sinking huge deals, even the smallest translation errors have cost 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