Swedish localization that feels right — not just correct
Localization • UX • SEO • Translation
I’m Tess Whitty. For more than 20 years, I’ve worked with international companies to make sure their Swedish content doesn’t just translate, but lands.
One thing experience has taught me is this:
Swedish users are quick to disengage when language feels unnatural, overly formal, or “almost right.” Even small things, a button label, a headline, a sentence rhythm, can create hesitation.
Clients often come to me when something isn’t obviously wrong but isn’t working either. A landing page that doesn’t convert. A UI that feels stiff. Content that’s correct, yet distant.
Those are my favorite projects, because once the language aligns with Swedish expectations, everything suddenly clicks.
Whether you’re entering the Swedish market, refining an existing product, or scaling content with AI-assisted workflows, I help make sure your Swedish feels calm, clear, and genuinely native by design.
What I Help With
Localization & UX
Your product should feel local, intuitive, and culturally aligned.
My clients often tell me,
“We didn’t realize how small phrasing changes could shift user confidence.”
That’s exactly what I help with.
SEO for the Swedish Market
Swedish search behavior doesn’t always match literal translations.
I help you show up in the searches Swedes actually make.
Swedish Translation & Transcreation
Two decades of experience, hundreds of brands.
A commitment to natural, human Swedish — not machine-generated content.
Why Work With Me?
20+ years of experience
From Microsoft and Dropbox to start-ups entering the Nordics for the first time, I've supported teams at every stage.
Language + UX + SEO — working together
Your Swedish content should not only read well. It should work well.
Nordic communication insight
Swedish communication values calm structure, clarity, and honesty. I write with those expectations in mind.
A practical, thoughtful, collaborative partner
Clients often say I bring clarity to complex projects and "make everything feel easier."
"[Tess] has a deep understanding of both the English and Swedish languages, which allows her to weave her magic and create a translation that truly tells a story. Her translations are more than direct word-for-word transcriptions; she goes above and beyond to deliver editorial excellence. Trust me on this one: If you need someone for translation services, you can’t go wrong with Tess!"
Jacob Roundy
Freelance Writer, Editor, and Content Marketing Specialist