The Client: Dropbox

A cloud-based smart workspace offering cloud storage, file synchronization, personal cloud, and client software. The Dropbox platform, marketing and software have been localized to 180 different countries and languages.

The English to Swedish Translation Project (2015 – 2020)

Together with a team of four other Swedish translators I localized software, help files, and marketing material for the Swedish market in a way that is culturally relevant so that the users can feel at home with the software in their own language.

Format

All content was imported into Smartling, a cloud-based, online localization tool providing context, glossaries, and translation memory for consistency.

Challenges

Large content volumes, tight deadlines, and the need to maintain consistency in a team of five Swedish translators. Localizing US cultural references to equivalent expressions that work in Sweden.

Results

Consistent localization of marketing material, software strings, and help files for five years. Thanks to collaboration with other linguists, we were able to provide all updated content on time for new product and service updates for the Swedish market. During this period, Dropbox had a significant growth in market share and revenue in Sweden.

HP – Tektonika (2017-2018) >