The Client: Global Digital Marketing Company
The company provides digital marketing services that deliver the right messages at the right time and through the right channels. The company focuses on international content marketing projects and develops PPC-ads and customer-centric SEO for clients in many countries.
The Project
Localizing online advertising campaigns and search engine optimization for various clients targeting the Swedish market. Project scope included keyword research to find the best keyword for the Swedish market based on the original keywords and landing pages for sports brands and electronic equipment such as headphones. I then used those results to create Swedish headlines and descriptions for the campaigns.
Format
Starting from a project brief or the English source provided in Excel format. Delivery in Excel format.
Challenges
Finding the optimal long-tail keywords for the products when looking at the number of searches, search intent, clicks and competition/cost. Creating captivating and natural sounding headlines and meta-descriptions while paying attention to the character limits.
Results