The Role of Translation in International Marketing
As the owner of a global business, you’re always looking for ways to increase your ROI and expand your reach. A lot of the time, this means adjusting your operations. But what if I told you expanding your language offerings could have an even more drastic impact on your success in overseas markets? Would you […]
How to Spot a Great Transcreator
KFC put a lot of time and effort into making sure that their Chinese launch went off without a hitch. This meant spending countless hours on translation, product testing, and market research. But, all this footwork did nothing to stop them from horrifically mangling the Mandarin-version of their slogan. Instead of telling consumers that their […]
The Shallow End: A Deep Dive Into the New Google Translate
Google Translate and other machine translators have made a lot of progress since the Cold War. An internet browser can do in seconds what it once took a super computer to do in hours. This inevitable progress leaves many of my fellow translators looking like Chicken Little, always one news article from the apocalypse. The […]
5 Technologies Impacting Translation
Video killed the radio star. The car spelled the end of the horse-and-buggy. A lot of translators are starting to feel less like valued-professionals and more like unwanted antiques. Many of my peers are so frightened of developments like machine translation and AI that they cannot see its benefits. But, I understand such technological progress […]
10 Unwritten Rules of Swedish Business Etiquette
INTRODUCTION Whether you’re an expat looking to start a business abroad or a salesman traveling abroad, you won’t succeed in Sweden without a clear understanding of its corporate culture. While many Swedes speak flawless English, they come from a completely different culture than individuals raised in the UK, Canada, or the United States. In today’s […]
Getting the Terminology Right: When to Use a Linguist, Interpreter or Translator
Introduction There are just over 170,000 words and terminology in the English language according to the Oxford Dictionary. Some of these words are nearly identical. A single letter can change laughter to slaughter and mean to meant. There are also words that seem so similar in meaning that to include them all seems ridiculous. And, […]
How Translation Services Help Improve Today’s Global Economy
This is a guest post by Albert Brown Why translation services needed? In general perception, global economy doesn’t come to our mind when we consider interpretation services. We normally think of it as somebody having a thorough knowledge of the root and destination languages, who helps others to understand some different languages and let the communication process flow between […]
