4 Steps For Translating Your Website From English to Swedish
It only takes 0.05 seconds for users to get a first impression of your website. As you launch into the Swedish market, you’ll need flawless website translation to impress potential customers from the very first second – literally. For your Swedish website launch to succeed, users must begin their customer journey in their native language. […]
Fun Swedish Words Absent from the English Language
What English takes a sentence to say, other languages can manage in a word. Recently, I’ve seen several blog posts pointing out these gaps in the English lexicon. Famous examples include bokusetto, a Japanese term for the act of gazing vacantly into the distance, and backpfeifengesicht, a German word describing a face in need of […]
14 Common Translation Pitfalls
We all know the horror stories that come from “hiring” Google Translate to do your translations or relying on low cost firms to get the job done. That could be why Pepsi once became a tool of necromancy in China and Schwepps advertised itself as “toilet water” in Italy. Such mistakes can frighten off thousands […]
10 SEO Tips for Web Localization for Global Markets
Entering a market with different language requirements necessitates a well-developed SEO strategy designed to fully exploit market opportunities. A 2014 study by the Common Sense Advisory, 85.3-percent of respondents the availability of pre-purchase information in their own language as a critical factor when it comes to buying items or services. Regardless of if you call […]
6 Fundamental Tips for Website Localization to Reach Global Markets
Successful web localization efforts require careful planning and execution. If done correctly, your investment will result in a notable ROI and boost your organization’s global image. In this piece, we’ll look at six fundamental website localization tips that make it easier for both you and your chosen translator to get the job done: 1. GET […]
A U.S. Guide to Swedish Business Culture
The old idiom “When in Rome, do as the Romans do” doesn’t just apply to Italy – it’s imperative when expanding your business in Sweden, too! Anytime your business wishes to serve another country, you’ll need to learn the way they do business and adapt your practices to meet their needs. Just as you wouldn’t […]
5 Technologies Impacting Translation
Video killed the radio star. The car spelled the end of the horse-and-buggy. A lot of translators are starting to feel less like valued-professionals and more like unwanted antiques. Many of my peers are so frightened of developments like machine translation and AI that they cannot see its benefits. But, I understand such technological progress […]
Things to Avoid When Translating a Website
This is a guest post by Jenny Brown, a freelance writer. She loves photography, travelling and learning new languages. Translating a website isn’t as simple as putting the information into a translation tool and copying and pasting the result, and doing this without checking the translation thoroughly can have catastrophic results, often losing the meaning of […]
Things to Think of When Developing Localization-Ready Websites
Yesterday I attended a seminar held by Utah Technology Council here in Salt Lake City. The presenter was Adam Wooten from Globalization Group, talking about how to develop localization ready websites. His key point was to prepare in advance to ensure that the localization process will be easy and cost-effective. To correct an error for […]
