14 Common Translation Pitfalls

We all know the horror stories that come from “hiring” Google Translate to do your translations or relying on low cost firms to get the job done. That could be why Pepsi once became a tool of necromancy in China and Schwepps advertised itself as “toilet water” in Italy. Such mistakes can frighten off thousands […]

10 SEO Tips for Web Localization for Global Markets

Entering a market with different language requirements necessitates a well-developed SEO strategy designed to fully exploit market opportunities. A 2014 study by the Common Sense Advisory, 85.3-percent of respondents the availability of pre-purchase information in their own language as a critical factor when it comes to buying items or services. Regardless of if you call […]

6 Fundamental Tips for Website Localization to Reach Global Markets

Successful web localization efforts require careful planning and execution. If done correctly, your investment will result in a notable ROI and boost your organization’s global image. In this piece, we’ll look at six fundamental website localization tips that make it easier for both you and your chosen translator to get the job done: 1. GET […]