The Role of Translation in International Marketing

As the owner of a global business, you’re always looking for ways to increase your ROI and expand your reach. A lot of the time, this means adjusting your operations. But what if I told you expanding your language offerings could have an even more drastic impact on your success in overseas markets?  Would you […]

What Cheap English to Swedish Translation Really Costs You!

High quality and accurate Swedish translation of your site may be amongst the most vital measures to take in the overall improvement of conversion rates if you are aiming for customers in Sweden. Some companies just cannot afford cheap translation. The long-term costs of lackluster translations often exceed the peanuts saved in the short term. […]

Swedish Localization and Website Translation: 4 Ways Your Business Can Benefit

If you want to tap into the Swedish business market, you’ll first need to earn their attention. Breaking into new markets isn’t just about having in-demand products or filling a need. Rather, much of your success will how you adapt your company to their market. Despite over a third of internet users being non-native English […]

What Benefits Does a Professional Swedish Translator Provide?

Long before the invention of AI and the internet, businesses relied on human translators to intermediate conversations in two different languages. The human element ensured that syntax, grammar, and context were properly transferred and that ideas were well-received. Fast forward to today, where automated services like Google Translate are trying to pick apart textual data […]

Don’t Let Cultural Ignorance Ruin Your Perfectly Good Translation

You can see that cultural adaptation is critical when expanding your company internationally or even targeting audiences from a different culture within your country. Don’t limit your reach by limiting yourself to a strict, word-for-word, translation. Hire a professional translator to help.